You're on a ladder, not on TikTok. That's fine — we handle the content so your phone keeps ringing even when you're on a job site.
Your competitors are posting daily. You're doing the actual work. Meanwhile their phones are ringing because they showed up in someone's feed during a hailstorm at 9pm. You built a great business — they're better at looking like one online.
After a major storm, homeowners are watching videos, scrolling feeds, looking for someone they can trust. Drone footage of fresh hail damage, a walkthrough showing what to look for — that content builds instant credibility. The roofer who posts it first gets the call.
Word of mouth still works, but it only reaches your existing network. Short-form video reaches every homeowner in your market, repeatedly, for free. The jobs you're not getting right now are going to someone with a decent TikTok presence and zero additional overhead.
Storm season drone footage, before/after transformations, and crew action reels that booked out their schedule 6 weeks ahead. They hadn't posted a single video before IronReel.
Hail damage walkthroughs and "what to do after a storm" educational content that positioned them as the trusted local expert. Leads came in before they'd even posted 10 videos.
Full Growth plan — 16 videos a month covering residential re-roofs, insurance claim walkthroughs, and crew spotlights. Owner said it replaced his two biggest referral sources combined.
Storm season doesn't wait. When a hailstorm hits your market, you need content in the feed the same week — not next month. Volume is the difference between being seen and being invisible.
Good for: contractors just testing video, or slower off-seasons
Start Starter4 videos/week — enough to own your local market during storm season and stay visible year-round. Includes drone footage quarterly.
Start GrowthGood for: multi-crew operations, regional contractors, or anyone running paid ads alongside organic
Start PremiumYou don't have to be. Most of our best-performing roofing content is drone footage, crew b-roll, before/after shots, and AI-voiced walkthroughs. Your face optional — your roof work speaks for itself.
They are — 150 million Americans use TikTok monthly. The average age is 30-49, which is exactly the homeowner demographic. But we also distribute to Instagram Reels, Facebook, and YouTube Shorts. You'll be everywhere they scroll.
Most roofing clients see engagement within the first 2 weeks and inbound leads by week 4-6. Storm season compresses this — if there's been recent weather in your market, expect faster. Results compound: month 3 always outperforms month 1.
Revisions are included in every plan. Before we publish anything, you see it. If it's not right, we fix it. We've been making roofing content long enough to know what converts in your market — but you always have final approval.
Takes 2 minutes to get started. We'll put together a sample video for your business — no commitment required.